About Dr. Isaac

Dr. Isaac joined the Marketing faculty of the Albers School of Business and Economics at Seattle University in 2011. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. His work has been published in a number of leading scientific journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Advertising Research, and widely featured in business and popular press, including Harvard Business Review, Time, Forbes, Wall Street Journal, The Atlantic, Men's Health, Women's Health, and Fast Company.

Dr. Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.

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Academic Positions
Present 2016

Associate Professor of Marketing

Seattle University, Albers School of Business and Economics
2015 2014

Visiting Research Scholar

University of Washington, Foster School of Business
2016 2011

Assistant Professor of Marketing

Seattle University, Albers School of Business and Economics
2011 2010

Post-Doctoral Research Fellow, Marketing

Northwestern University, Kellogg School of Management

Adjunct Professor

Loyola University Chicago, College of Business Administration
2010 Ph. D.


Kellogg School of Management, Northwestern University
2000 M. B. A.

Finance and Strategic Management

Booth School of Business, University of Chicago
1996 B. A.

Biological Sciences

University of Chicago
Isaac, Mathew S. and Kent Grayson (2017), "Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?," Journal of Consumer Research, forthcoming.

Brough, Aaron R., James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, and David Gal (2016), "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, 43 (4).

Isaac, Mathew S. and Morgan Poor (2016), "When (Firsthand) Experience Matters Less Than You Expect: The Influence of Advertising on Repurchase Decisions," Rutgers Business Review, 1 (1), 102-106.

Isaac, Mathew S. (2016), "The Drawbacks of Rate-Your-Doctor Medical Transparency," Missouri Medicine, 113 (3), 90-91. [Reprint of 4/12/16 guest editorial in the Wall Street Journal]

Isaac, Mathew S., Aaron R. Brough, and Kent Grayson (2016), “Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims,” Journal of Marketing Research, 53 (3), 338-353.

Isaac, Mathew S. and Morgan Poor (2016), "The Sleeper Framing Effect: The Influence of Frame Valence on Immediate and Retrospective Experiential Judgments," Journal of Consumer Psychology, 26 (1), 53-65.

Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2015), “How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement,” Journal of Advertising Research, 56 (1), 39-52.

Brough, Aaron R. and Mathew S. Isaac (2015), "Why Real Estate Agents Should Care about Buyer Usage Intent," Keller Center Research Report, 8 (3), 12-16.

Isaac, Mathew S. and Aaron R. Brough (2014), "Judging a Part by the Size of its Whole: The Category Size Bias in Probability Judgments," Journal of Consumer Research, 41 (2), 310-325.

Isaac, Mathew S. and Robert M. Schindler (2014), "The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists," Journal of Consumer Research, 40 (6), 1181-1202.

Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2013), “Taking the Customer’s Point of View: Satisfaction or Engagement?,” Marketing Science Institute Working Paper Series [13-102].

Isaac, Mathew S. and Aaron R. Brough (2012), “'For Sale by Owner’ for Less than it’s Worth,” Graziadio Business Review, 15 (2).

Brough, Aaron R. and Mathew S. Isaac (2012), “Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods,” Journal of Marketing, 76 (4), 78-91.


Areas of Expertise:

  • Marketing Strategy

  • Market Research

  • Segmentation and Targeting

  • Consumer Behavior

  • Consumer Decision-Making

  • Sales Force Management

  • Branding and Brand Equity

Recent Clients:

  • Macy's
  • Tableau
  • Atrium

  • Cars
Media Coverage

Expert Commentary

Graduate-Level (MBA) Courses

  • Marketing Strategy
  • Principles of Marketing
  • Brand Management
  • Sales Management
  • Analytical Core I- Identifying and Accessing Markets

  • Undergraduate Courses

    • Introduction to Marketing
    • Brand Management
    • Sales Management
    • Consumer Behavior
    • Consumption and Happiness

Updated September 2016