Dr. Isaac joined the Marketing faculty of the Albers School of Business and Economics at Seattle University in 2011. His research focuses primarily on consumer judgment and decision-making, examining how contextual and motivational factors influence product evaluations and purchase intentions. His work has been published in a number of leading scientific journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Advertising Research, and widely featured in business and popular press, including Harvard Business Review, Time, Forbes, Financial Times, Wall Street Journal, The Atlantic, Men's Health, Women's Health, and Fast Company.
Dr. Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University and his MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business. Prior to entering academia, Dr. Isaac worked as a Consultant and Manager for Bain & Company and ZS Associates, where he advised media, healthcare, and private equity clients on issues related to sales and marketing.
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Genevieve Albers Professor
Seattle University, Albers School of Business and EconomicsAssociate Professor of Marketing
Seattle University, Albers School of Business and EconomicsVisiting Research Scholar
University of Washington, Foster School of BusinessAssistant Professor of Marketing
Seattle University, Albers School of Business and EconomicsPost-Doctoral Research Fellow, Marketing
Northwestern University, Kellogg School of ManagementAdjunct Professor
Loyola University Chicago, College of Business AdministrationMarketing
Kellogg School of Management, Northwestern UniversityFinance and Strategic Management
Booth School of Business, University of ChicagoBiological Sciences
University of ChicagoSevilla, Julio, Mathew S. Isaac, and Rajesh Bagchi (2018), "Format Neglect: How the Use of Numerical Versus Percent Rank Claims Influences Consumer Judgments" Journal of Marketing, forthcoming.
Isaac, Mathew S. and Kent Grayson (2017), "Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?," Journal of Consumer Research, 43 (6).
Brough, Aaron R., James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, and David Gal (2016), "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, 43 (4).
Isaac, Mathew S., Aaron R. Brough, and Kent Grayson (2016), "Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims," Journal of Marketing Research, 53 (3), 338-353.
Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2016), "How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement," Journal of Advertising Research, 56 (1), 39-52.
Isaac, Mathew S. and Morgan Poor (2016), "The Sleeper Framing Effect: The Influence of Frame Valence on Immediate and Retrospective Experiential Judgments," Journal of Consumer Psychology, 26 (1), 53-65.
Isaac, Mathew S. and Aaron R. Brough (2014), "Judging a Part by the Size of its Whole: The Category Size Bias in Probability Judgments," Journal of Consumer Research, 41 (2), 310-325.
Isaac, Mathew S. and Robert M. Schindler (2014), "The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists," Journal of Consumer Research, 40 (6), 1181-1202.
Brough, Aaron R. and Mathew S. Isaac (2012), "Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods," Journal of Marketing, 76 (4), 78-91.
Obermiller, Carl and Mathew S. Isaac (2018), "Are Green Men from Venus?," Journal for Management and Global Sustainability, 6 (1).
Isaac, Mathew S., Ajay Abraham, and Elaine Richards (2018), "Implementing the Challenger Sales Model at Cars.com: A Case Study," Journal for Business and Industrial Marketing, forthcoming.
Isaac, Mathew S. and Morgan Poor (2016), "When (Firsthand) Experience Matters Less Than You Expect: The Influence of Advertising on Repurchase Decisions," Rutgers Business Review, 1 (1), 102-106.
Isaac, Mathew S. (2016), "The Drawbacks of Rate-Your-Doctor Medical Transparency," Missouri Medicine, 113 (3), 90-91. [Reprint of 4/12/16 guest editorial in the Wall Street Journal]
Brough, Aaron R. and Mathew S. Isaac (2015), "Why Real Estate Agents Should Care about Buyer Usage Intent," Keller Center Research Report, 8 (3), 12-16.
Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2013), “Taking the Customer’s Point of View: Satisfaction or Engagement?,” Marketing Science Institute Working Paper Series [13-102].
Isaac, Mathew S. and Aaron R. Brough (2012), “'For Sale by Owner’ for Less than it’s Worth,” Graziadio Business Review, 15 (2).
Areas of Expertise:
Marketing Strategy
Market Research
Segmentation and Targeting
Consumer Behavior
Consumer Decision-Making
Sales Force Management
Branding and Brand Equity
Recent Clients:
- Sevilla, Julio, Mathew S. Isaac, and Rajesh Bagchi (2018), "Format Neglect: How the Use of Numerical Versus Percent Rank Claims Influences Consumer Judgments" Journal of Marketing, forthcoming. Featured by Financial Times.
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- Isaac, Mathew S. and Kent Grayson (2017), "Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?," Journal of Consumer Research, 43 (6). Featured by New York Times, Forbes. [FULL LIST] >>
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Brough, Aaron R., James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, and David Gal (2016), "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, 43 (4). Featured by Slate, Washington Post, Pacific Standard. [FULL LIST] >>
- Hybrid Cars News (9/14/16)
- The Christian Science Monitor (9/13/16)
- Sustainable Brands (9/12/16)
- Treehugger (9/6/16)
- Broadly (9/2/16)
- New York (9/1/16)
- Yahoo! News (9/1/16)
- Washington Post (8/31/16)
- Slate (8/26/16)
- Business Standard (8/26/16)
- Science Daily (8/25/16)
- Notre Dame News (8/25/16)
- Journalist's Resource (8/24/16)
- Pacific Standard Magazine (8/16/16)
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- Isaac, Mathew S., Aaron R. Brough, and Kent Grayson (2016), "Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims," Journal of Marketing Research, 53 (3), 338-353. Featured by SmartCompany, Kellogg Insight. [FULL LIST] >>
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- Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2016), "How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement," Journal of Advertising Research, 56 (1), 39-52. Received the JAR Best Paper Award. Featured by Kellogg Insight, Marketing Daily.
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- Isaac, Mathew S. and Aaron R. Brough (2014), "Judging a Part by the Size of its Whole: The Category Size Bias in Probability Judgments," Journal of Consumer Research, 41 (2), 310-325. Named to MSI's "must-read" list. Featured by Forbes, Yahoo! India, Canada.com. [FULL LIST] >>
- BizEd (7/1/14)
- Cache Valley Daily (6/3/14)
- Deseret News (6/1/14)
- Utah Business (5/19/14)
- Forbes (5/13/14)
- Business Standard (4/16/14)
- Yahoo! India (4/16/14)
- Knoxville Times (4/16/14)
- Science Daily (4/15/14)
- Science NewsLine (4/15/14)
- EurekAlert! (4/15/14)
- Phys.org (4/15/14)
- [PDF] The University of Chicago Press (4/15/14)
- Canada.com, Ottawa Citizen, Montreal Gazette (3/7/14)
- Isaac, Mathew S. and Robert M. Schindler (2014), "The Top-Ten Effect: Consumers' Subjective Categorization of Ranked Lists," Journal of Consumer Research, 40 (6), 1181-1202. Featured by Forbes, Fast Company, The Atlantic. [FULL LIST] >>
- Entrepreneur (10/6/15)
- Buffer Social (9/1/14)
- Rugers-Camden NewsNow (5/27/14)
- Wells Fargo Beyond Today Blog (4/14/14)
- Animal Politico (4/9/14)
- eBusiness Planet (3/7/14)
- Forbes (1/29/14)
- Fast Company (1/13/14)
- Law Professor Blogs Network (12/20/13)
- Austin Business Journal (12/17/13)
- Men's Health (12/17/13)
- Yahoo! Finance (12/17/13)
- The Atlantic (12/17/13)
- Market Business News (12/15/13)
- Science NewsLine (12/11/13)
- EurekAlert! (12/11/13)
- e! Science News (12/11/13)
- Phys.org (12/11/13)
- The Academica Group (12/10/13)
- Science Daily (12/10/13)
- The University of Chicago Press (12/10/13)
- The Calgary Herald (12/6/13)
- Canada.com (12/6/13)
- Calder, Bobby J., Mathew S. Isaac, and Edward C. Malthouse (2013), "Taking the Customer's Point of View: Satisfaction or Engagement?," Marketing Science Institute Working Paper Series [13-102]. Received the MSI Top Download Award.
- Brough, Aaron R. and Mathew S. Isaac (2012), "Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods," Journal of Marketing, 76 (4), 78-91. Featured by Time, Harvard Business Review. [FULL LIST] >>
- Financial Times (4/22/18): Why We Are Irrational About MBA Rankings
- USA Today (6/24/17): Digging Out: 4 Keys to Successful Debt Consolidation
- The Seattle Times (6/15/17): 4 Keys to Successful Debt Consolidation
- Marketing Science Institute (1/4/17): "Quick Talks" Highlight Marketing Impact of New Research
- Seattle Met (11/16/16): Starbucks Mines Green from the Red-Cup Controversy
- Wall Street Journal (4/12/16, guest editorial): The Drawbacks of Rate-Your-Doctor Medical Transparency
- Inc. (2/8/16): Study: West Coast Lovers Are 55 Percent More Likely to Pay for Dating Apps
- Inc. (2/8/16): These Are the Best Cities for Celebrating Your Love, Without Breaking the Bank
- WalletHub (2/8/16): 2016's Best and Worst Cities for Valentine's Day
- Iowa Public Radio (8/20/15): How Des Moines Really Ranks
- Albers InSights (Fall 2013): Are You Hiring the Wrong Person?
- Nuance Communications (7/25/13): Dinged if you do, dinged if you don't: Why we need to modernize the TCPA
- KUOW News (4/4/13): Seattle Street Newspaper Real Change Raises Price
- King5 News (7/23/12): Smaller, urban-friendly CityTarget opens Wednesday
- Marketing Strategy
- Principles of Marketing
- Brand Management
- Sales Management
- Analytical Core I- Identifying and Accessing Markets
- Introduction to Marketing
- Sales Management
- Consumer Behavior
- Consumption and Happiness
Albers School of Business and Economics
Seattle University
901 12th Avenue
Pigott Hall 401
Seattle, WA 98122
isaacm@seattleu.edu
Fax: 206.296.2083
Seattle University profile
ResearchGate profile
Follow @mathisaac